Personal Stylists Use Cutting Edge Tech To Increase Revenue
Jun 29, 2024In the rapidly growing world of personal styling, there are multiple ways to increase revenue and long-term profitability and you can read about some of them here. But in this article, we're going to focus on the most lucrative way of increasing revenue without old-school stylist burnout.
What's the secret? It's the magical blend of art and science, pairing cutting-edge technology with good old-fashioned client relationship building and nurturing. Think "going deeper, not wider." So many experienced stylists tell us they were trained to be transactional business owners rather than transformational service providers. A transactional styling business owner works hard to gain a new client, styles the client, and closes at the end of the service without follow-up, without continuing services, without digital deliverables, and then has to rinse and repeat to constantly find new clients. Sound exhausting? It is.
"GoodPix technology has changed the way I do business, for the better."
So that's why we say go deeper, not wider. A loyal client base not only provides a steady stream of income but it generates word-of-mouth referrals that enhance your brand's reputation. And clients are more loyal when you go deeper because you create transformational services with our technology rather than transactional. How? You're going to save all of her preferences on the client site, with all of her favorite brands and pieces at your fingertips which is going to make her feel valued and taken care of. You're going to create an irresistible lookbook that saves her time and energy every single day when she gets dressed. The more you curate her digital site, the easier it is to go deeper and offer more opportunities to work with you in the future such as trip packing, closet cleanouts, retainers for monthly outfitting, and more.
Building and nurturing client relationships is essential for the success and profitability of your personal styling business. By implementing personalized communication and ongoing value, you go deeper, not wider with your clients. Our tools make it easier to implement your service, get client feedback, offer exclusive perks or repeat services, enhance client engagement, and foster loyalty. Strong client relationships lead to repeat business, referrals, and ultimately a more profitable and sustainable styling business.